Shrek film poster

“The greatest fairytale never told” is how the film describes itself. This description connotes an unrealistic narrative with a happy ending, and “never told” suggests it might be a bit quirky and untraditional. The colour scheme used is very bright in clashing colours to grab attention. The main image is very bold and mythical, with an ogre, a Dragon, a donkey and a princess, with a bright blue sky, fairytale castle and fire in the background. The title is creative and unusual and reflects who is assumabley the main character. The main image reflects the film by showing the characters, setting, themes and hilarity present in the film. It’s target audience would probably be children and families who like fairytales or animated films with comedy.