Sunday 5 December 2010
short film analysis continued...
How ‘Slumdog Millionaire’ engages their audience through marketing techniques:
Through the use of viral marketing, as this increases awareness of the film through, word of mouth, or via the internet, e-mail or social networking sites. This is mainly meant to achieve high product sales as marketing itself can be just as expensive as producing the film. Pathé focused on online marketing, which then produced technological convergence. Particularly search marketing, as niche audiences were targeted. They successfully drove online traffic to their marketing websites, Pathé worked with ‘tug’ to create online awareness through; Google, they had banners across the website, trailer ads and many other advertising techniques online. The film beat all UK box office records.
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