short story

Documentary

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Documentary--story board

This is the first draft story board, for my groups documentary on eating disorders:

Draft:

I improved the draft storyboard to the final by, adding more details, and improving its image. I felt the information on the draft was too simplistic, and needed to go more in depth, to help us with the filming process. I also thought the drawing quality needed improving, to make the shot types and mis-en-scene easier to recreate when filming. I found the storyboard easier to create once i understood the documentaries themes and ideas a bit more of what it was trying to get across to its audience.

Final:

Shot List

• Establishing shot
• Wide shot
• Extreme long shot
• Long shot
• Mid shot
• Close up
• Extreme close up
• Two person shot
• Over the shoulder
• Point of view shot

synopsis of short film

Eating Disorders - Documentary

The narrative will consist of a silent narrator and questions will appear on the screen, to make the film seem more personal. At the beginning it sets up the documentary with the interviewer talking about eating disorders on a normal street surrounded by average people. Then it will lead on to random people being asked what does the word “it” (what sufferers refer to their eating disorder as) mean to them, and then develop to what the word means to those affected by eating disorders. It next develops by showing how such a small thing which most of us take for granted, e.g. eating can mean and be so much more to another person.Then they introduce the place where people go for help. They continue the exploration by talking to the people there and then sufferers who tell of their journeys. The Interviews are the most important events in the film. The ending will conclude on returning to ask other people what the word “it” means to them, and then contrast it with those who it does affect. To conclude the interviewer asks about their thoughts on life now and the future as they see it.

PLANNING FRAME

Characters	Predominantly female, some male. Recovering eating disorder patients. Who will be in film, and purpose: Those who have experienced eating disorders will feature and tell of their journeys, what led to it, what got them through it etc. As to evoke emotion, inform audience of what’s behind eating disorders, and to show how the smaller things mean so much more.
Setting	Some filming would have to be done on the street to film those not affected by eating disorders to make it more casual. Filming of the E.D interviews could be in any room, as long as it had the same backdrop. It would be a bit impractical to film on the street so perhaps we could take the random interviewees into one of the rooms for a more practical filming location.
Events	The narrative will consist of a silent narrator and questions shall just appear on the screen, to make it seem more personal, or a one on one interview with the interviewer being behind the camera. The film will start on an introduction with random people being asked what does the word “it” mean to them, and then develop to what the word means to those affected by eating disorders. It will develop by showing how such a small thing taken for granted can mean and be so much more for another person.
Problem	Eating disorders and people who suffer with it.
Resolution	The ending will conclude on returning to ask other people what the word “it” means to them, and then contrast it with those who it does affect.
Conclusion	How they are now - what they expect of the future

　
　
　
　　　

Blockbuster films analysis

THE TWILIGHT SAGA: ECLIPSE (2010) The main target audience for this film is girls and women who like romance films, it can also attract men by the sci-fi element of vampires and werewolves. I can follow similar techniques by capturing an audience with such precision. The marketing campaigns are appealing to the audience by the chosen cast and how they are presented e.g. Taylor Lautner (Jacob) shirtless in adverts attracting teenage girls. It made £13.76m in its official UK opening at the box office.

TITANIC (1997) The main target audience for this film is couples or people who like romantic films with realism. I can follow similar techniques by choosing a good cast who can act well, which I think makes the film. The marketing campaigns are engaging to the audience by how startling the image is of the titanic, and the true story of it fascinates people which makes them want to see the film. It made $600,788,188 at the American box office.

PRETTY WOMAN (1990) The main target audience for this film is women of all ages, because it’s most women’s fantasy, to get swept off her feet and rescued by a rich gentlemen. I can follow similar techniques by considering my films plotline carefully so its an amazing fantasy too.The marketing campaigns are attractive to the audience by the chemestry the two main charecters show for each other, it makes you want to watch them. At the box office it made a Worldwide Gross $463,400,000.

Posters

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Poster analysis

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Audience Questionnaire

I think questionnaires are the best way to gain audience research, because its easy and cheap to make. You can write them in as much depth as you need, and can improve its accuracy by asking a larger amount of people.


1. Gender: female male


2. Age: under 15 16-20 20-25 25-30 30+


3. Race: (if no objection?)


4. Where do you live?


5. Do you like Documentaries?


6. Which of the following topics would interest you most:

Nature
History
Real life
Health
Family
Celebrities
Food
Culture
Religion
None of the above



7. What persuades you to go to watch a documentary?


8. Do you watch documentaries for entertainment, knowledge, or both?


9. Which one is of most importance in a documentary:
Soundtrack
Presenter
Script/dialogue
Realism
Cinematography
Topic


10. What is your favourite ending:

Cliff hanger
Sad conclusion
Happy conclusion


Candidate 1:1. female
2. 16-20
3. White British
4. London
5. yes
6. Health
7. Trailers
8. Both
9. Presenter
10. Happy conclusion

Candidate 2:1. male
2. 20-25
3. Italian
4. Brighton
5.yes
6. History
7. Reviews in magazines and adverts
8. Knowledge
9. Topic
10. Happy conclusion

Candidate 3:1. Male
2. 30+
3. Asian
4. Oxfordshire
5. yes
6. Real life
7. Peer pressure
8. Both
9. Topic and Realism
10. Cliff hanger

 We found the questionnaire very useful we asked about 20 people of varying ages but I only decided to show these because are within my target audience and their answers seemed most useful. The first 4 questions are just general to work out if they are my target audience or not.

The 5^th question shows if I should continue quizzing them or not because obviously if they don’t watch documentaries they wont be able to answer the following questions to any degree of usefulness. The next 5 questions are the ones we studied and took into account when creating our documentary. They were useful in telling us what it should contain and what it shouldn’t. like it should be entertaining as well as educational and most people don’t like sad conclusions.

Target audience - Find your tribe

My target audience would be in one of these groups:

Townies: There job might be a bit boring but it brings home the bacon and helps them save up for those two weeks away to Spain. There weekends are set in stone – trip to the shops in town, buy themselves something nice, head to the All Bar One with friends, have a laff, maybe go for a club, as long as there’s none of the indie weirdo music.



Clubbers: They live for the weekend when they can get on with the real living – going out for 48 hours and dancing the night away. You’re only young once, right? They will go miles to find that elusive perfect rave – if it’s a field in a middle of nowhere, miles from home, or there spiritual home: Ibiza. For them, Space really is the place.



Scene Kid: Their hair is there life – it moves from blonde and spiky, to jet black and asymmetric and on to a neon pink beehive, sometimes all in the same day. They need to update their look when they’re moshing at three or four shows a week and documenting it for their public on MySpace, after all. Clothes-wise, they stick with a formula – superskinny jeans and a kiddy tee. Let the hair do the talking.


http://www.findyourtribe.co.uk/

Mind Maps of Target Audience

Mind map - target audiences interests:

This is a mind map of my target audience showing the colours, products, brands, celebrities and music that they like. I also surrounded my mind map with real products, such as ipod, nail varnish, make-up testers and perfumes, that my target audience would be likely to use, and buy.

Mind Map - how audience uses media

 Mind Map exploring how our target audience may use the media. Using these ideas, we can decide how we want to advertise our film through the use of media. To build on these ideas, we will create questionnaire and videos asking our audience 'how they consume media'. 

Audience

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Socio-Economics

socio-economics refers broadly to the "use of economics in the study of society." More narrowly, contemporary practice considers behavioural interactions of individuals and groups through social capital and social "markets" and the formation of social norms. In the end, it studies the relation of economics to social values.

A	Upper / Middle Class
B	Middle Class
C1	Lower Middle Class
C2	Skilled Working Class
D	Other Working Class
E	Lowest Level of Subsistence
F1	Large Farmers (50+ acres)
F2	Small Farmers (50- acres)

My chosen target audience would be Lowest level of subsistence (E), because most of them would be in school or university, and wouldn’t have a full time job. The implications of this is that they would be very careful about spending money as they are on a tight budget, so this makes the advertisements and products “status” very important so they think its worth spending their money on.

The hypodermic syringe

There have been many theories formed over the years on how the media work on the mass audience. The simplest theory to understand is the hypodermic syringe. This has been very popular with many people who fear the effects of media on them and, or the population.

The theory is a syringe that injects ideas, attitudes and beliefs into the audience who is seen as a powerless mass with little choice but to be influenced. an example of this is you watch something violent, you may then do something violent, influenced by it.

Problem: not all people are easily influenced. some people might see violence on TV and think its awful and think they never want to do anything violent.

The Culmination Theory

This theory is that any one media text does not have too much effect although, over a long period of time watching violence would cause less sensitivity to violence. The same would occur with watching women being mistreated in soaps would then make you less concearned about it in real life, you would see it as normal because you became used to it over time.

Problem: if the person in question is strong minded enough in their veiws then seeing something wrong being done repetitively would if anything only strengthen their veiws on the matter. For example black rights - seeing blacks being discriminated against on tv or real life didnt weaken their views on the subject.

The two step flow

This is the idea that we will be likely to discuss our experience of the media  with others and if we respect and listen to their opinion, we will perhaps be more strongly affected by it. These people according to the theory are called opinion leaders.

Uses and Gratification theory

During the 1960s, as the first generation to grow up with television became grown ups, it became increasingly apparent to media theorists that audiences made choices about what they did when consuming texts. Far from being a passive mass, audiences were made up of individuals who actively consumed texts for different reasons and in different ways. In 1948 Lasswell suggested that media texts had the following functions for individuals and society:

-surveillance

-correlation

-entertainment

-cultural transmission

Researchers Blulmer and Katz expanded this theory and published their own in 1974, stating that individuals might choose and use a text for the following purposes (ie uses and gratifications):

-Diversion: escape from everyday problems and routine.

-Personal Relationships: using the media for emotional and other interaction, eg)
 substituting soap operas for family life

-Personal Identity: finding yourself reflected in texts, learning behaviour and values from  
 texts

-Surveillance:  Information which could be useful for living e.g.) weather reports, financial 
 news, holiday bargains

Uses and gratification theory

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Maslow’s Hierarchy of Needs

An interpretation of Maslow's hierarchy of needs, is represented as a pyramid with the less important needs at the top. Maslow's hierarchy of needs is a theory in psychology, by Abraham Maslow in his 1943.

Maslow studied what he called exemplary people such as Albert Einstein, Jane Addams, Eleanor Roosevelt, and Frederick Douglass rather than mentally ill or neurotic people as he felt the person had to be well to give him correct results.

Maslow’s Hierarchy of Needs Video:

My Target Audience

In marketing and advertising, a target audience, is the primary group of people that something, is aimed at. A target audience can be people of a certain age group, gender, status etc. Target Audiences focus on different groups for example Adults, teens and children. Target markets differ in size, assortment, geographic scale, locality, types of communities, and in the different types of merchandise sold.
My Chosen Target Audience is young people aged between 16-25 because this age range is most profitable. Other groups, although not the main focus, may also be interested. Although the 16-25 audience isn’t the richest, out of all the different age groups they usually spend the most money on films. Because they don’t have so many bills or family things etc to spend it on.

my chosen audience consumes media mostly through Magazines, TV, Cinema, Youtube and Internet. so the best way to distribute my product is through these media forms to enable my target audience to view my film easily and utilising technology.

Cemetery Junction reviewed by Empire Magazine

This review has a nice layout, with a large use of colour when appropriate to brighten up the page. The colours it uses are yellow and blue which contrast so have an attention grabbing quality, the are also quite cheerful colours which aren’t gender specific, which reflects their wide audience of both genders. It has a page number at the bottom corner of the page along with the magazines name and date of issue. The page shows a picture from the film covering half the page and text covering the other half. The writing styles are used are quite simple and to the point, clearly written for people who have an interest in media products. The image used from the film shows some of the characters and it also has some writing explaining the picture. The obvious conventions of a magazine review it uses are the star rating at the end of the text and quotes from the film written in bold.

Winters Bone reviewed by The Times Culture Magazine

The purpose of a magazine review is to tell future audiences about the film, its release date and to persuade them to see it. the types of magazine reviews exist are positive/negative. The review is laid out fairly simply in mainly black and white, with a small amount of blue and red. It has a page number at the bottom corner of the page, but apart from that its only about the film, with no magazine references at all. This probably because it comes with The Times newspaper which contains all of its Institutional references. The ratio on this piece is half text and half showing an image from the film. The target audience for this magazine would be middle to upper class people with a good education. The mode of address targets its particular audience targeted, by speaking to them in a complex and intelligent way. The film Winters Bone, looks very serious and complex which will compliment the magazines target audience. This magazine review uses a variety of writing styles, to keep it’s intelligent audience entertained.

The town review by Empire magazine

This article for Empire magazine is about the town, film. It has a big image with a large font saying the name “The Town” in capitals. Both of these features grab the audience’s attention and suck them in. The images used back up what the text is saying and stops it from looking dull.
The text is clearly written for film lovers as it links in other films with similarities (the other film Affleck produced) expecting the reader to know of them, without explanation or description. The review is positive and cheerful and is clearly written by a Ben Affleck fan. It state the genre and some of the plot with quotes weaved in when relevant to the film. It shows quotes from a short interview with Jeremy Runner one of the cast members to finish.
The images all contain a small sentence explaining the picture so its clear to someone who hasn’t watched the film. It’s obviously written to persuade its audience to watch the film as it shows it in a very positive light.
The magazine shows good quotes in bold so it makes more of an impression on the reader. The colours highlight important features to make them stand out it also makes the whole page look more interesting to the reader.

Kick ass Film review from Empire Magazine

“Lean, green, overly keen teen meets mean tween fighting machine” is the quote from the magazine written below the film’s title as a quick description of the film. This magazine is very positive while describing this film. The star in this film is also on the cover for that month’s issue so it shows the magazine and its audience are fans of him and his work. The massive and quite comical image absorbs the reader into the review; the bright colours and five star rating also make the reader want to buy the film.
The piece has a very eye catching layout which stays interesting to the reader as they go through the text. The film looks very cheerful and as though there could be a comedic element to it indicated by its use of bright colours and large images. From this you can assume that the films audience would be teenagers or young adults, mostly boys, its assumed that the film is not meant for the most intellectual of people which is reflected in the review. They do this by using big images and the text is spread out as to not scare people away from reading it.
The amount of space the article has been given makes it look more important. The way it’s not been squished on a page with five other reviews shows they think enough of their audience will be interested in the film for them to make a big feature out of it.

Pretty woman film poster

It’s advertised as a traditional chick flick, attractive man, pretty woman playfully romantic pose with a girly colour choice. It has a basic layout which looks very effective in its simplicity. It has an extremely feminine colour scheme of white, pink and black which would be eye catching for passers by. the main image suggests romance and reveal its genre as a romantic comedy. It’s title is very bold and pink the font is sideways which makes the poster as a whole aesthetically pleasing. “She walked off the street, into his life and stole his heart.” is how the film is described, which builds on its romantic and happy themes. The main image reflects the film by showing the famous actors involved along with both their names written in black above he films title. Its target audience would be women, teenagers and adults.

Harry Potter 7 film poster

The main image in this poster is of Hogwarts castle under attack crumbling and flaming into the bleak sky. “It all ends here” is written in script at the top of the picture in illuminated in white against the dark sky behind. The colours used suggest death and hopelessness, although the light in the horizon could suggest the ending might not be as bleak as first assumed? The title is written in old fashioned style 3D type “HP7” Then in smaller typography below “Part 1” and then “Part 2” either side of the P’s tail which is in a zigzag. The credits and institutional references and release date are all listed at the bottom of the poster in the same typography style used above, to great effect. The main image reflects the film by showing the audience a glimpse of what’s to come in the films climax without giving away the plot its also a very intriguing and mysterious image that makes you want to know more. It’s target audience would be children teenagers and some adults.

Shrek film poster

“The greatest fairytale never told” is how the film describes itself. This description connotes an unrealistic narrative with a happy ending, and “never told” suggests it might be a bit quirky and untraditional. The colour scheme used is very bright in clashing colours to grab attention. The main image is very bold and mythical, with an ogre, a Dragon, a donkey and a princess, with a bright blue sky, fairytale castle and fire in the background. The title is creative and unusual and reflects who is assumabley the main character. The main image reflects the film by showing the characters, setting, themes and hilarity present in the film. It’s target audience would probably be children and families who like fairytales or animated films with comedy.

The green zone film poster

The main image is a black and white, medium shot of what is assumed to be the main character in the film, played by Matt Damon. The films title and other writing has been placed on his shoulder. The typography is in white and a greenish yellow which stands out against the black of his t-shirt. This colour scheme suggests the film is serious and aimed at a male audience. The title is bold and in capital letters so it makes an impact. All the credits, Certificate and its institutional reference are listed in small type below the title and films quote. “Chief Warrant officer Roy Miller is done with following orders” this use of language sounds quite common and masculine as though its said by a strong and assertive character. Its target audience would probably be male and people who are fans of the action thriller hybrid genre.

The happening film poster

This film is from the horror genre so uses a cold dark and scary colour scheme of blue, black, purple, grey and white. The main characters are sitting at the front of the image looking scared, huddled together for safety and support. The city is behind them distorted and in dark scary colours for dramatic effect. The quote from the film is “we’ve sensed it. We’ve seen the signs. And now... it’s happening.” This suggests the mystery in the film and makes the audience want to know more. The typography used is thin white and very simplistic. The white contrasts against the black behind it and brings the poster together by reflecting the whiteness in the background. The credits, institution and certificate is all listed below in white type. The image used shows the films genre themes, characters and setting i think its a good picture to choose to represent the film, and should attract its audience well. Its audience would be fans of horror films, most ages apart from children as they might find it too scary.

The love guru film poster

The characters are pictured in comedic poses, which are very cheesy and obvious, not using much subtlety anywhere. It uses bright contrasting colours throughout, black/white, blue/orange – cheerful colours. The title is quite comedic as it has Mike Myers head as the O in LOVE, the type is white with an orange outline in bold bubble writing. “His karma is huge” is the quote written along the bottom of the image, obvious innuendo, and tells the themes of the film and the kind of comedy used. Famous people’s names who are in the film are written largely to persuade the audience to see it. Its audience would consist of teenagers young adults and fans of the characters involved. Religious shapes are carefully used along the top of the image there is a wiggly line made to look like the top of a cathedral.

Step up film poster analysis

The main image on the poster is of a couple dancing passionately on the street at sunset. This suggests that dance and romance are key theme throughout this film. The quote written across the top of the poster hand written typography is ”every second chance starts with a first step” this suggests that its about a character who needs a second chance and their journey in which they take. The films name is written in bold white graffiti underlined with a squiggled line, this hints at the setting of the theme and the class of which some of the characters might be from. Graffiti typically connotes wrong side of the tracks, bad behaviour, and lower class. The purpose of this poster is to persuade its target audience to watch it. Its target audience would be teenagers and young adults mainly girls who enjoy doing or watching dance, and like romance films. The warm colours used connote passion and the light between them show that they are the main characters in the film.

Control

Control is made by Rendering Glint Films, it lasts for one minute. It has a very simple, but clever Narrative, which is two sides of a decision a young girl made and then how it effected the rest of her life. It contains two characters, a woman and a girl, who you see grow up. It’s audience would be mainly teenagers and adults, who would probably be quite well behaved because it would make them feel good about the decisions they made in their lives. Its themes could be “ one thing leads to another” and “choices”. its cinematography is mainly mid shots and long shots with a close up at the beginning of the woman and then the girl thinking about what she said, and a tracking shot used following the grown - up girl towards the end. There is a song playing through out with people talking and naturalistic noises over the top. The music is very modern and repetitive which builds as the film continues.

The Black Hole

The institution is Future Shorts and it runs for two minutes forty-nine seconds. It has only one character which I think works really well in a short film, especially as it has a very entertaining narrative, I think too many characters could over complicate it. This would have a wide and varied audience, although children wouldn’t be able to understand the plotline, or it might scare them, so teenagers and above. Its genre would probably be mystery, it uses a traditional mystery title image of the title in old fashioned font on a black background, then a circle appears through the black of the films setting, the circle enlarges until it fills the entire frame. It suggests a magnifying glass which is very Sherlock homes esque.
The moral of the film I think is to not be greedy, because the character keeps selfishly taking things for his own benefit and then gets his come uppance in the end. It has a generous use of close ups and mid shots, which are used to show the characters thoughts and feelings. Naturalistic sounds are used to add realism, this contrasts well with the very unrealistic “black hole” that he finds.

Kiwi!

Kiwi! Was made by Pixar short films with school of visual arts mfa computer art.
It has a simple narrative which could be easily understood by anyone. It has one character whose a yellow computer animated kiwi bird. The audience could be anyone who likes cartoons, children, teenagers and adults would all be able to watch this and be in its target audience. The typography used is plain and thin in yellow which connotes happiness and contrasts well with the plain black behind it. It’s a cartoon animated film with bright and bold colours. It uses obvious sound effects when needed, like the character falling over “crash”. it also has a repetitive song playing throughout, which sounds like a brass instrument of some kind.

12:12

It’s institution is Ice Jaguar Productions and its created by Jeremy Cathey.
The film is about a man who gets woken up at 12:12 by his phone and from then on bad things start to happen…they then suddenly stop at 12:13? There is one main character and another character who wears a mask who appears for a brief time towards the end. The films genre is horror with a creepy theme throughout. The audience for this film I think would be teenagers mostly but some adults might also enjoy it, people who are fans of scary films will like it also. The cinematography uses close ups to show the characters expression when he witnesses scary events. They say that 11:11 is the time to make a wish. If that is so, what would be special about 12:12 This short film shows the weird, odd and unusual events that happen to a young man when the clock strikes 12:12.

Elevator (Short Film)

Institution Cerebral Productions by Anders Wotzke. The films narrative is very confusing, the main character has a car accident on his way to work with his girlfriend but they’re fine its not serious so they continue to work. They get in a malfunctioning elevator and that’s when the storyline looses its logicality. Then you find out that the car accident was serious and that the rest of the story was his dream. There are four characters the main is called Alex - Edward Gilmore. Alex’s girlfriend Sarah - Briony Kent. And the woman - Tess O’Flaherty, young man - Robbie Greenwell, both had small parts in the film. I think this films target audience would be clever adults who would understand the confusing storyline. The typography used in the film is plain black and white and very simplistic. The genre of this film I think is thriller, but I feel it’s a difficult film to categorize. The sound is mostly naturalistic but with a low creepy music played to reflect, what’s happening in the film. The cinematography used is varied, close ups extreme close ups mainly. They blur the camera in the point of view shots to reflect his disorientation and use fades to make the film seem as confusing as he‘s seeing everything.

Rubbish - Short Film with Martin Freeman and Anna Friel

The film is called rubbish because the plotline is taking out the rubbish one morning. The films Institution is Man in Trouble in association with Blink Productions by Ed Roe and Dougal Wilson. There are three main characters Kevin-played by Martin Freeman, Julian-played by James Lance and Isobel-played by Anna Friel. The films target audience I think would be adults and some teenagers as it revolves around an adult issue. The typography used is plain but bold the writing is white and basic on a black background. The genre I think is comedy. The themes are recycling vs. not recycling, and being popular.
Lots of naturalistic sounds to give the film realism.

strangers

strangers- short filmStrangers By Erez Tadmor and Guy Nattiv They then celebrate on either side of the train tracks at their victory, they then swap each others bags and exchange a kind look. Then they both go their separate ways. The sound in this film is used to set the scene for example train station train noises. It uses diagetic sounds to give the film realism. The music was used to help tell the story it reflected each scene where it was present. The music was used to build tension.
It was used to great effect as the gang enters down the train. The thudding music gave the gang a frightening quality. The chased scene used music very well it build in to a crescendo reflecting the action in the scene. The chosen camera angles are used to highlight certain attributes of the film which its creators deem important to the viewer, such as the necklace with a religious symbol. The film used close-ups generously to show the characters emotions, and any looks exchanged. The camera showed the train passing a lot too which could show time passing and also the colours can be memorizing to the audience as they watch. The film uses linger shot types when it wants to show the setting and what
The two faiths are seen to dislike each other but in this film they work together, when faced with racists which effect both of them. The group that come in later are racists and chose to victimise the two people because of their culture.’s happening more obviously in that scene. Once the gang appears you rarely see the first two characters in a shot completely alone, this could be to show that their personal space has been invaded and to make the audience sympathise with them. There are religious themes entwined in the main narrative. The first character is of a Jewish faith and the second is Muslim.