Audience Questionnaire

I think questionnaires are the best way to gain audience research, because its easy and cheap to make. You can write them in as much depth as you need, and can improve its accuracy by asking a larger amount of people.


1. Gender: female male


2. Age: under 15 16-20 20-25 25-30 30+


3. Race: (if no objection?)


4. Where do you live?


5. Do you like Documentaries?


6. Which of the following topics would interest you most:

Nature
History
Real life
Health
Family
Celebrities
Food
Culture
Religion
None of the above



7. What persuades you to go to watch a documentary?


8. Do you watch documentaries for entertainment, knowledge, or both?


9. Which one is of most importance in a documentary:
Soundtrack
Presenter
Script/dialogue
Realism
Cinematography
Topic


10. What is your favourite ending:

Cliff hanger
Sad conclusion
Happy conclusion


Candidate 1:1. female
2. 16-20
3. White British
4. London
5. yes
6. Health
7. Trailers
8. Both
9. Presenter
10. Happy conclusion

Candidate 2:1. male
2. 20-25
3. Italian
4. Brighton
5.yes
6. History
7. Reviews in magazines and adverts
8. Knowledge
9. Topic
10. Happy conclusion

Candidate 3:1. Male
2. 30+
3. Asian
4. Oxfordshire
5. yes
6. Real life
7. Peer pressure
8. Both
9. Topic and Realism
10. Cliff hanger

 We found the questionnaire very useful we asked about 20 people of varying ages but I only decided to show these because are within my target audience and their answers seemed most useful. The first 4 questions are just general to work out if they are my target audience or not.

The 5^th question shows if I should continue quizzing them or not because obviously if they don’t watch documentaries they wont be able to answer the following questions to any degree of usefulness. The next 5 questions are the ones we studied and took into account when creating our documentary. They were useful in telling us what it should contain and what it shouldn’t. like it should be entertaining as well as educational and most people don’t like sad conclusions.