Friday 1 October 2010
Step up film poster analysis
The main image on the poster is of a couple dancing passionately on the street at sunset. This suggests that dance and romance are key theme throughout this film. The quote written across the top of the poster hand written typography is ”every second chance starts with a first step” this suggests that its about a character who needs a second chance and their journey in which they take. The films name is written in bold white graffiti underlined with a squiggled line, this hints at the setting of the theme and the class of which some of the characters might be from. Graffiti typically connotes wrong side of the tracks, bad behaviour, and lower class. The purpose of this poster is to persuade its target audience to watch it. Its target audience would be teenagers and young adults mainly girls who enjoy doing or watching dance, and like romance films. The warm colours used connote passion and the light between them show that they are the main characters in the film.
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