My target audience would be in one of these groups:
Townies: There job might be a bit boring but it brings home the bacon and helps them save up for those two weeks away to Spain. There weekends are set in stone – trip to the shops in town, buy themselves something nice, head to the All Bar One with friends, have a laff, maybe go for a club, as long as there’s none of the indie weirdo music.
Clubbers: They live for the weekend when they can get on with the real living – going out for 48 hours and dancing the night away. You’re only young once, right? They will go miles to find that elusive perfect rave – if it’s a field in a middle of nowhere, miles from home, or there spiritual home: Ibiza. For them, Space really is the place.
Scene Kid: Their hair is there life – it moves from blonde and spiky, to jet black and asymmetric and on to a neon pink beehive, sometimes all in the same day. They need to update their look when they’re moshing at three or four shows a week and documenting it for their public on MySpace, after all. Clothes-wise, they stick with a formula – superskinny jeans and a kiddy tee. Let the hair do the talking.
http://www.findyourtribe.co.uk/
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