In marketing and advertising, a target audience, is the primary group of people that something, is aimed at. A target audience can be people of a certain age group, gender, status etc. Target Audiences focus on different groups for example Adults, teens and children. Target markets differ in size, assortment, geographic scale, locality, types of communities, and in the different types of merchandise sold.
My Chosen Target Audience is young people aged between 16-25 because this age range is most profitable. Other groups, although not the main focus, may also be interested. Although the 16-25 audience isn’t the richest, out of all the different age groups they usually spend the most money on films. Because they don’t have so many bills or family things etc to spend it on.
my chosen audience consumes media mostly through Magazines, TV, Cinema, Youtube and Internet. so the best way to distribute my product is through these media forms to enable my target audience to view my film easily and utilising technology.
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